Clarity in your opening lets the audience know EXACTLY why they are there and how your information will be relevant to them.
In order to ensure you have clarity in your opening ask yourself, “Did I share in ONE to TWO sentences why this is relevant to them and what they will be able to do with this information?”
These have to be SPOKEN sentences, they can not be implied.
Statements that have clarity include:
“You will leave here knowing how to handle client complaints in a proactive manner.”
“In this time you will be able to see why we can’t continue to operate the way we have and how this new system will help you be more productive and less stressed.”
Learn more about openings. Anne’s book, Outcome Focus® Approach: How to Structure Your Message so They Hear It has a lot of examples on openings, closings and everything in between for structuring your message to get the best outcome. Go to the Store tab and click on Books.