I was reading the newsletter from the Professional Sales Association last week and I saw a formula for value that I wanted to share with you. It was stated that price is what you pay when you buy,cost is what happens if you do not, value is the difference. Cost – Price = Value. Such a simple way to start thinking about what the true value is for a product.
Anne is the CEO of Impression Management Professionals. As a certified speaking professional, Anne is among the top 7% of all speakers nationwide. She has been featured in Business Week, Forbes Publication, and has appeared on ABC, NBC, CBS, the Discovery Channel and many more. As the leading Outcome Thinking® strategist and creator, Anne shows people how to present their ideas, products, and services so people WANT to listen to you. Her communication formula is easy to apply and produces proven results. Fortune 500 companies around the world have utilized her expertise and her work is published around the world.
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