What a Customer Buys and Considers Value is Never a Product. It is Always Utility, that Is, What a Product or Service Does for the Customer.
About the Author: Anne Warfield
Anne is the CEO of Impression Management Professionals. As a certified speaking professional, Anne is among the top 7% of all speakers nationwide. She has been featured in Business Week, Forbes Publication, and has appeared on ABC, NBC, CBS, the Discovery Channel and many more. As the leading Outcome Thinking® strategist and creator, Anne shows people how to present their ideas, products, and services so people WANT to listen to you. Her communication formula is easy to apply and produces proven results. Fortune 500 companies around the world have utilized her expertise and her work is published around the world.
This site uses Akismet to reduce spam. Learn how your comment data is processed.