What do others value about your company? What sets you apart? In order to really “brand” your company you need to know what the values are that make others trust you and want to work with you. Surprisingly it is rarely the “big” thing you market about. Things like “we have trained over 200,000 leaders” [...]
If you really want to differentiate in the market, your values as a company are a clear way to do it. But do you know what your clients truly value?
We had a client that had products and services that were similar to others in the market place. They spent thousands of dollars trying to differentiate from their competition. But that didn’t drive business in. Once we helped them to find what were the values they had the companies craved we found it came to [...]