A good story captivates you right away and takes you on a journey.

For the presentation to tell more of a story, you need to start in a way that draws in your audience.

Think about an example, a situation, or personal story that exemplifies what you want the audience to think about. Once you have shared this with the audience, transition into what the audience will get out of this time with you.

Speak conversationally and make sure that each point flows naturally from one to the next. Think of each point like a chapter in a book that naturally flows from one into the next.

Make sure you end by bringing your listener back to your beginning and tying it to the action you would like them to take.

Learn more at an upcoming Outcome Thinking® presentation skills seminar