For your message to be remembered, you must give a presentation that focuses on the audience. They need to clearly understand what you expect them to do, why they should do it, and why it’s relevant to them.

If you can anchor your message in their subconscious, the greater the depth of learning will be, and the better the ability to recall the information later and utilize it when needed.

Your message needs to grab them from the moment they hit their seats, and it needs to grab their head as well as their heart. Remember, logic makes them think, emotions make them act, and a good presentation needs to have both.

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