First you need to focus on what is the least amount of information they need in order to do what you are asking of them. Don’t clutter it up with a lot of details.

You might say, “We’re here to learn how to apply a new process. I’ll share with you what the process is, why we’re doing it, and how you can implement it.”

Note the simple logical flow.

A logical progression will ensure that your audience understands your point in a short period of time.