Do you really know why your customers come to you? I was going to be speaking to some high-level executives in a very conservative financial company.  The woman asking me to speak kept looking at me uncomfortably.  Finally, I asked her, “Is there anything I can do that will make you feel this will come off as you would like?”   She looked at me and said, “Well you won’t wear that when you speak, will you?” 

The outfit I had on was a pretty fuchsia suit.  But remember they are conservative.  So, I decided I would go ahead and find a conservative outfit to wear when I worked with them.   

Guess what? We didn’t achieve the results they wanted.  Why? Because I looked just like them!  See they had hired me to break out of their conservative patterns, but it was hard for them to see how to do that when I visually looked just like them. 

The moral of the story is you always need to be strategic about why you are there- you have to see what you need to accomplish and what is the best way there rather than be swayed by others.

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