In order to be an effective presenter you need to learn to be in the moment with your audience. In order to do that you need to focus on these four questions:
- Who will you be speaking to? Try to think like your audience.
- What concerns or needs do they have?
- What are/could be their objections to what you have to say/offer? Address these head on and you can turn adversaries in to advocates.
- How can you or what you are offering add value to them? Remember it is all about them not you! Keep asking, “why would that matter?” to get to the heart of your message.
Remember a presentation is NEVER about sharing information; it is about moving an audience to take some kind of action.
As the leading Outcome Strategist, Anne Warfield shows people how to say the right thing at the right time every time. The revolutionary Outcome Focus® Approach shows how to build a candid corporate culture of communication that allows you to lead, present and negotiate transformationally rather than transactionally. When applying Outcome Thinking® our client’s results include sales cycles reducing by 75%, turnover reducing by 30%, silos evaporating, and a 25% savings of time by executives. Find out how you can maximize your corporate culture for greater productivity and results! Contact us at 888-imp-9421, visit www.impressionmanagement.com, or firstname.lastname@example.org.