What do others value about your company? What sets you apart?  In order to really “brand” your company you need to know what the values are that make others trust you and want to work with you.  Surprisingly it is rarely the “big” thing you market about.  Things like “we have trained over 200,000 leaders” doesn’t mean as much as “over 60% of all leaders we work with are promoted in the first year with us—which means we help build the bench strength you need.” 

Here is your take action- check in with clients to see what they truly value about working with your company and you—it just may surprise you! 

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