What do you want the audience to know and why is it important to them?
Once you determine this you will have your key points. Keep these simple and to the point. They should flow off of your tongue naturally. I use my phone to record or recite my main points into. If they sound too stiff or formal, I reword them.
Then go back and look at what key phrases or words you absolutely want them to recall once they leave the room. These are the phrases you will use two or three times in your presentation.
In a sales presentation, these would be the key words and points you believe that particular industry will be most interested in.
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