The best way to present technical or complex information to a non-technical audience is to create analogies or comparisons that are easy for people to follow.

For example, a complex discussion of the components of a computer such as RAM, hard drive, and processing speed can be simplified to an analogy that compares a hard drive to a file cabinet, RAM to a table, and processing speed to the speed with which you could move from the file cabinet to the table.

So here a quick analogy gives your audience a visual that lets them see clearly the relationship between technical components, which makes it easier for them to process the information and make a decision.