The two people whose emails I open are Jack Canfield and Jeffrey Gitomer.
Jeffrey’s because I know he always hits on hard content, value and has no fluff. His information is designed to help you, period. Jack Canfield because knowing Jack personally I see the integrity with which he does all things.
Therefore, I know if he sends me something it is something he has read or done, not just something he is endorsing because someone asked him to.
Ask yourself, if your emails, newsletters, or letters have the kind of content rich information that make people WANT to open it!
For more on emails go to the HOT Tips: Email Communication and Email Techniques for tips on clarifying your email communications.