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How can I recognize what type of individual I am dealing with so I can target my presentation?
Use as a training tool: Present the situation below to the group and have them brainstorm how they would best handle the situation. Then share the Outcome Focus answer and see how it relates or differs from solutions the group found.
Situation:
Anne, I know that I should think about each presentation, whether it's with one or 200 people, as unique. So, how do I change my message to match the situation?
Outcome Desired:
You want be able to keep your message fresh, not canned, each time you present. You want to learn how to tailor what you are saying to make the audience aware that you are there for them and that you understand their situation.
Other Person's Perspective:
Your audience wants to make a connection with you. They are looking for you to show them how your ideas relate to their specific needs.
How to Handle:
Let's assume you have never met this individual before and this is the first time that you are presenting to him. In this situation, you have no history to rely on and yet you still have to build a presentation that is going to intrigue this person.
In the first sixty seconds, there are several things you can do to get a good feeling for what type of individual you are meeting with.
Look around their office. What you see on their desk will give you a good clue as to what is important to that person. If you see a lot of family stuff, most likely they will be concerned with how your product or service or information will affect the company. If you see a lot of sports memorabilia, they most likely have a more competitive side and will want to know how your product or service or information will help them gain a cutting edge. If you see silly trinkets or unique objects, it is likely they will be most interested in how your product, service, or information will help the company get more recognition. If you find absolutely nothing personal on their desk, then most likely they will want to know how your product, service, or information will improve the accuracy in their company.
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Quotable Quotes “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” - Sir Winston Churchill
Enjoy Anne Warfield's new Blog: Learn more: http://annewarfields.blogspot.com/ |
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Make Learning An Integral Part of Business By Nido Qubein - June 2008 If you haven't turned your company into a learning institution, maybe it's time to take the plunge. Let me explain. Every business consists of three major elements: a product, a process and a person. Businesses spend gobs of money developing, advertising and selling the products. They spend more money on the buildings and equipment that are vital to their processes. Doesn't it make sense to invest just as heavily in the human element? When you spend money on equipment, you expect a payback in the form of longer life, fewer breakdowns, lower operating costs and higher productivity. When you spend money developing your work force, your payback comes in the form of higher productivity, higher quality, greater innovation and more competitiveness in the marketplace. The Motorola Corporation has estimated that each dollar it spends on educating its employees delivers $30 in productivity in three years. That's dramatic payback. I know, I know. You're running a business, not a university. But it's possible to have a successful corporate education system under your own roof, using your own personnel. I know because I've designed such systems for successful corporations. A good corporate education system uses an integrated approach to educate the entire organization. Its purpose is to improve the whole individual -- the mind as well as the hands. If you do it right, it will break down the adversarial relationship between management and employees and guide them into a mutually beneficial partnership. Corporate education can help employees to form personal visions that are congruent with the corporate vision so that everyone is working toward the same end. A good corporate education program begins with a question: "Where do I want this company to go?" Once you've answered that question, you devise a plan for developing in your people the qualities and attitudes that will take you there. You should look upon your education program as a continuum and not as a series of one-time efforts. Devise and follow a clear plan for moving from Point A to Point B efficiently and profitably. In recent years, America's pace-setting corporations have spent at least 3.2 percent of their total payroll on continuing education and development. Some have spent significantly more, because they know they can't invest in anything more valuable than the people who work for the company. © 2008, Copyright, Nido Qubein, All Rights Reserved, Any Duplication of this article must be expressly approved by the Nido Qubein. http://www.nidoqubein.com |
| About Anne and IMP |
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Anne Warfield, CSP*
President Impression Management Professionals 15768 Venture Lane Minneapolis, MN 55344 952-921-9421 952-921-9420 Fax Email to: ezine@imp.us.com Visit us at: http://www.impressionmanagement.com "A true leader is not one you look up to because they are the best. A true leader is one that draws the best out in you." Anne Warfield *CSP- Certified Speaking Professional; a designation held by only 7% of all speakers nationwide Member of the National Speakers Association |
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Send Anne your situation to be included in an upcoming E-zine.
E-mail to: ezine@imp.us.com If your situation is used we will send you a $15.00 Starbucks Card so please include your contact information. |
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Copyright 2008, IMP. Feel free to share information you learn. All we ask is that you credit us as the source as everything we are putting in here is copyright protected by our office. Copyright note: Submission of an e-mail message or artwork affirms that you are able to and have given Anne Warfield non-exclusive permission to reprint the content of your message in all forms, electronic or otherwise, in all languages throughout the world. Privacy Statement: We will not distribute your address to anyone. Period. If you received this from a friend and you want to receive your own copies, just email to:ezine@impressionmanagement.com and put "Add me" in the subject line. To remove yourself from this mailing list, simply follow the instructions at the end of this email or, |






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