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How can I recognize what type of individual I am dealing with so I can target my presentation?
Use as a training tool: Present the situation below to the group and have them brainstorm how they would best handle the situation. Then share the Outcome Focus answer and see how it relates or differs from solutions the group found.
Situation:
Anne, I know that I should think about each presentation, whether it's with one or 200 people, as unique. So, how do I change my message to match the situation?
Outcome Desired:
You want be able to keep your message fresh, not canned, each time you present. You want to learn how to tailor what you are saying to make the audience aware that you are there for them and that you understand their situation.
Other Person's Perspective:
Your audience wants to make a connection with you. They are looking for you to show them how your ideas relate to their specific needs.
How to Handle:
Let's assume you have never met this individual before and this is the first time that you are presenting to him. In this situation, you have no history to rely on and yet you still have to build a presentation that is going to intrigue this person.
In the first sixty seconds, there are several things you can do to get a good feeling for what type of individual you are meeting with.
Look around their office. What you see on their desk will give you a good clue as to what is important to that person. If you see a lot of family stuff, most likely they will be concerned with how your product or service or information will affect the company. If you see a lot of sports memorabilia, they most likely have a more competitive side and will want to know how your product or service or information will help them gain a cutting edge. If you see silly trinkets or unique objects, it is likely they will be most interested in how your product, service, or information will help the company get more recognition. If you find absolutely nothing personal on their desk, then most likely they will want to know how your product, service, or information will improve the accuracy in their company.
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Quotable Quotes “Quality is not an act. It is a habit.” - Aristotle
Enjoy Anne Warfield's new Blog: Learn more: http://annewarfields.blogspot.com/ |
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How to Overcome Your Fears By Steven Gaffney -- April 2008 This article is an excerpt from the book, "Honesty Works! Real-World Solutions to Common Fear is a normal and appropriate response to many of the challenges we face in life. The problem comes when fear becomes a reason for not accomplishing something. The reality is that we often do things in spite of our fears - we ride scary amusement park rides, meet future in-laws, go on job interviews, or go skydiving. Fear is not the reason why we don't do something; it's just an excuse we allow ourselves to get off the hook and not do something. For instance, fear of public speaking is one of the top fears people have. Yet many people speak even though they are very afraid. Johnny Carson, Carly Simon, Carol Burnett, and Barbra Streisand all had fears of performing in public -- yet, they became very successful. They learned techniques to handle and overcome their fears. The truth is fear doesn't stop us from doing anything; we stop ourselves. Here are five tips to help you gain control and overcome your fear. 1. Channel your fear into useful energy and actions. Don't bottle up that nervous energy, channel it into action, such as preparation or planning. Walter Cronkite said, "It is natural to have butterflies. The secret is to have them fly in formation." For example, if you need to do a presentation, research the group you are going to address, interview key personnel, become clear about what they want, and then practice, practice, practice. Plan and account for potential problems. If you are nervous about a job interview, write down interview questions and answers, then practice them out loud. You might even take a practice ride to the interview location. Don't bottle up your fear - use it. 2. Share fears out loud, then repeat positive affirmations to yourself. This may feel odd at first, but try it. Say all your concerns and fears about a situation out loud. Once you get the concerns and fears out, start verbalizing the positive affirmations. For example, say out loud, "It is going to go great" or "They are going to love the presentation." Remember, it is impossible to think positive and negative thoughts at the same time. It is especially hard to think positively when you are thinking negatively. So, share all of your worries and concerns, then share the positive affirmations and watch the magic. 3. Practice visualization. Visualization is a powerful tool. Do you ever catch yourself "daydreaming?" Daydreaming is visualization, and you can apply the same concept to facing fear. Visualize yourself successfully handling the situation you are afraid of. Run that picture through your head at least ten times. Do this in a quiet place, with no distractions and your eyes closed. If you can't visualize yourself successfully facing a fearful situation, imagine you are in a movie theatre and you are watching someone who looks like you, acts like you, and talks like you conducting the situation successfully. Do this at least ten times. After you complete this visualization, put yourself back into the picture and run through the successful scene at least another ten times. Your outlook on the situation will change. 4. Be clear about how you want the event to go and how you want it to end. We tend to be the most nervous at the beginning and the end. If you are clear about these two parts, then you can always fall back on autopilot if you get really nervous. For example, if it is a presentation you are nervous about, write down the beginning and end and practice these two parts the most. That way you will know them to the point of not having to think about them. The point here is to pay particular attention to the areas that make you the most nervous, which is usually the beginning and the end. 5. Play through the worst-case scenario and then the best-case scenario. People usually believe that by thinking through a worst-case scenario they will become more stressed and afraid. The solution is to play out the worst-case scenario all the way to the end by continually asking yourself, and then what would happen? Unfortunately, many of us stop mentally working through this worst-case scenario as soon as we come up against our fear. Instead, play out the scenario fully as if you are watching a movie. If you were watching a movie, you wouldn't stop the movie as soon as the main character got in trouble and you wouldn't even assume the character was doomed. You would watch the movie to the end to see what happened. That's what you must do when you envision your worst-case scenario. Most of the time you will simply discover that you are right back where you started. In some cases the worst-case scenario exercise can help you learn from potential mistakes. Suppose you are afraid to ask for a raise. Well, if you go ahead and ask - despite your fear -the answer may still be no. But in that process you may receive some helpful feedback. At the very least, you now know where you stand so you can make some decisions about your future. The point here is that parts of your worst-case scenario may come true when you face a fear. But chances are you will have learned something from the experience and you may even be better off than you were before. If your worst-case scenario has you ending up in the gutter, homeless, or in jail, don't worry. Those consequences are most likely not the result of one conversation or one event not going well. More likely, that would require a series of bad choices. In life, one thing usually doesn't hurt us that badly; it's the continued procession of bad choices. Eating fast food once in a while won't make you overweight. But, if you east fast food every single day, you may need new clothes pretty quickly. After you have played through the worst-case scenario, play out the best-case scenario and notice how you feel. There is a lot more room for positive thought when we clear out the negative doom and gloom. If you are like most people who have gone through this exercise, you will find yourself more willing to tackle the fear because you have a clearer picture of possible outcomes. Now you can prepare for them! Michael Pritchard said, "Fear is the darkroom where negatives are developed." Don't stop yourself from doing and saying things you want and need to do. Fear is like an alarm. You decide how you want to respond to it. You can take action whether or not you are afraid. Fear can't stop you -- only you can stop you. Copyright, 2008, Steven Gaffney Company, All Rights Reserved About the Author |
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Anne Warfield, CSP*
President Impression Management Professionals 15768 Venture Lane Minneapolis, MN 55344 952-921-9421 952-921-9420 Fax Email to: ezine@imp.us.com Visit us at: http://www.impressionmanagement.com "A true leader is not one you look up to because they are the best. A true leader is one that draws the best out in you." Anne Warfield *CSP- Certified Speaking Professional; a designation held by only 7% of all speakers nationwide Member of the National Speakers Association |
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