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What Is Your Purple Cow?

I am a ferocious reader. On average I read 4 books a week. They tend to spur my mind and I cross pollinate the ideas and learning’s from one book to another until I gain new insights.

In college I took a speed reading course. It was one of my best investments. I found that my comprehension went up the faster I read (that is because your brain reads at 600 wpm—the average person reads at 150-250 wpm and the space in between is where your brain wonders and your comprehension goes down—and I was able to accomplish much more in much less time. In college this meant I studied less and could meet every one at the bar. A bonus at that time.

In Seth Godin’s book, The Purple Cow, he emphasizes that in today’s world our brains are overloaded with information. We are constantly bombarded by it so hence we become desensitized to it. We no longer even hear it. He even shares how he went up to people reading the New York Times and asked them to name one of the companies in the ads they had just read. They couldn’t name one.

This got me to thinking about how people’s brains function at work. If we are programmed to tune out advertisement, how do you think we feel about corporate meetings where the manager just talks at us? Do we view it as a commercial that we can or cannot listen to? Do we see it STUCK in our day (like a commercial is stuck in our TV program) rather than see it as a REASON for our day?

Seth’s point is that as you drive and see fields of cows they lose their novelty. But if you come across a purple cow, that would get your attention.

What do you do to turn your meetings from being a field of cows to being a PURPLE COW? What do you do with your sales presentation that makes your prospect stop and say, WOW? What do you do with your corporate communication that makes employees WANT to read it?

TAKE ACTION: Look today at your communication with fresh eyes. If anything bores you, you can bet it bores your audience. Stop, make it eye catching, unique and something that gets them to see you, not as the commercial, but as the program they want to listen to.


As the leading Outcome Strategist, Anne Warfield shows people how to say the right thing at the right time every time.  The revolutionary Outcome Focus® Approach shows how to build a candid corporate culture of communication that allows you to lead, present and negotiate transformationally rather than transactionally. When applying Outcome Thinking® our client’s results include sales cycles reducing by 75%, turnover reducing by 30%, silos evaporating, and a 25% savings of time by executives.  Find out how you can maximize your corporate culture for greater productivity and results!  Contact us at 888-imp-9421, visit  www.impressionmanagement.com,  or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .